Written by Nexcerpt on Tuesday, May 18th, 2010 in Patterns & News.
Tags: design, online presence, structure, UI, url
This is the first of a series of posts about good URL structure
. Many sites have very poor URL structure — not necessarily bad content, or broken pages — URL structure that sucks. Some of it sucks enormously
. Before citing examples of what’s wrong, let’s consider the benefits of a clear, organized URL among your readers and prospects online.
Frequently, for some thoughtful person who does not know you or your business, their first impression of you is a URL you create. If that person wants to use their time effectively, and focus on the best thinking and writing available, they may be unable to resist (or ignore) that first impression.